A cautionary tale just ran through my Facebook feed, and I wanted to share it with you.
The So Delicious Dairy Free social media team apparently just found out it’s not OK to download someone’s photo and use it as their own. Oops. Yes, even in this age of social media, copyright counts. (more…)
Ho, ho, hooo! Merry Christmas!
Can I say that? I think so. I’m not sure. Will it offend someone? Will it offend someone else if I don’t?
The political correctness of the holiday business language is … muddled. Commercials feature decked-out evergreens sheltering green-and-red presents. Holly leaves and Santa hats dance across marketing materials. Yet there’s nary a “Merry Christmas” to be heard. It seems it’s OK to show Christmas. It’s just not OK to say it.
Or is it? (more…)
I think I’m going to start marketing myself as a best-selling editor. What do you think?
You see, I just so happen to have edited two new e-books that recently topped Amazon.com best-seller lists. I also helped develop their online marketing campaign.
I mean, I guess the author, Dr. James Hubbard (my dad) deserves some credit. But really, it’s all about the editor. Right?
OK, maybe I’ll rethink.
In the meantime, here are five projects I’ve had my hands in lately, along with a little tip for each, in case you’re planning something similar.
Some rumors are relatively harmless—annoying little things that people correct and move on. Others are harmful. A rumor some Facebook pages are sharing falls into the latter category. I believe that spreading it could hurt your Facebook business.
Here’s one version of the rumor that’s making the rounds. The good news is, if you’ve already shared it, there’s an easy remedy.
Are your Facebook page updates trickling into oblivion? As you may already know, the less often your fans engage with you, the less often they see your posts, thanks to an algorithm introduced last year. Boo!
But this ugly turn of events has prompted some businesses to get creative—and made for some lively pages. Sure, there are the typical go-to like-me posts: inspirational quotes, customer testimonials, article links, discount offers. Nothing wrong with those. But there are also more interesting ways to inspire engagement.
Here are my top-10 tips for new ways to engage your Facebook fans.
Break out the party hats and toss the confetti; National Grammar Day is coming!
The official date is March 4 (Sunday), but I say this fine subject deserves a whole weekend of hoopla. To kick things off, let’s go myth bustin’. I gotta warn you, though, this may be the start to a bad day. The thing is, I’m going to guess that most people believe at least some of these myths are true. So most people will soon be realizing they’ve been steadfastly sticking to rules they didn’t need to. But look at it this way: Your writing is now freee!
I’m excited to be consulting on a new blog called The Survival Doctor. It’s do-it-yourself survival medicine for disasters and the like. Cool idea, huh? The writer, who happens to be my wonderful father, is a family doctor.
3 Quick Tips for Starting a Blog:
—
Leigh Ann Otte is a freelance writer and an expert in writing website articles. Her specialties include health, long-term care and aging issues. Contact her at la [at] lawordsmith [dot] com.
I got to play in the kitchen for this week’s MyFamilyDoctorMag.com blog post. If you know me, you’ve already predicted that that turned out interesting. If you don’t know me, you can get a clue from the title: “What NOT to Do When Making Your Own Peanut Butter.”
My posts have gotten more and more personal on that site—different from what I usually do for clients. It’s fun to incorporate life experiences every once in a while.
I had a client ask me this week about how personal blog posts should be. I may blog about that at some point. It was a good question. How personal are your posts?
—
Leigh Ann Otte is a freelance website-article writer and blogger. Her specialties include health, long-term care and aging issues. She’s a journalist at heart, a former magazine editor and, in her own mind, a famous actress with 10 miniature dogs all dressed in tutus.
They say the cobbler’s children have no shoes. Well, neither does this cobbler. I’m too busy writing and blogging for clients that I have no time for my own blog! A good problem to have, I admit.
But I would like to keep folks up-to-date on my latest writing projects, so I’m starting this little blog. I plan to post no more than once a week—maybe even once a month—because it’s more of a newsletter/blog meld.
So, if you’d like to hear from me periodically, please subscribe. (See the box to the right.) I’ll not bug you too much, and you might find some downright interesting articles to read in the meantime.
Click here to read more about professional writer Leigh Ann Otte.
